Design a journey where Drivers can walk through the different delineated Lifestyle zones. Sedans & Crossovers are delineated within the green Zone theme which means urban & metropolis. Walk by the SUVS and Minivan Purple Zone theme which means Family & Friends. The Truck Zone which is delineated by the Orange Zone theme which symbolizes Authentic adventure. Electrified Zone is delineated by the Blue Zone which represents Optimism of the Future & GR which is represented by the Red Zone with the narrative to satisfy the driver's thrill driving and adrenaline rush. This booth consists of approximate 55,080 sqft of vehicle's new Toyota models, a parklet for people to visit and get entertained using several activations & Sportfest Toyota which educates people on the Toyota commitment to Mobility. Toyota is the proud support sponsored of Paralympic US team during the Tokyo 2020 and Winter Games in Beijing 2022. This area includes couple of NGB's sports activations which makes future drivers engage and learn about US Paralympic Team.
OVERALL VIEW
TRUCK ZONE
PERSPECTIVE VIEW
GR ZONE
SPORTSFEST VW 01
SPORTSFEST VW 02
ZONE DELINEATION
ELECTRIFICATION ZONE
OVERALL FRONT VIEW
SUV'S & CROSSOVERS ZONE - SETUP DAY
3d max Screenshot - Process
SPORTSFEST - SETUP DAY
ELECTRIFICATION ZONE - SETUP DAY
TRUCK ZONE - SET UP DAY
PARKLET - SETUP DAY