Toyota Gazoo Racing - SMS
Design an outdoor area that will address the overall awareness and education needed for the overall GR product that filters into the overall TGR awareness into the Singlemake series. Goal was to amplify the HALO of the brand, create affinity to the brand through awareness, education and presence. Inform through thoughtful touch points throughout the display to tell brand stories. The series focus on teams and drivers by offering world-class hospitality and engagement to all who participate and attend. Most important, the GR Cup was designed to celebrate car culture and motorsports by enthusiasts for enthusiasts.