TOYOTA RACING EXPERIENCE
Race day begins at the TRE. This is where attendees test their skills with the Toyota Racing Simulators, jump behind the wheel of a Nascar Cup Series and check out the lineup of all new Toyota cars, Trucks, and SUV's. This space is designed to create a sense of community. It's designed as an authentic and emotional area as part of the human element to celebrate Human spirit- as our binding agent. The design has to show determination, sense of joy and strength. Toyota participation in the motorsports has a special mission: to fine-tune not only Toyota cars but the abilities of the people who make them. Amplified the HALO of the brand create affinity to the brand through awareness, education and presence. The goal is to build enthusiasms for all motorsports. This TRE space travels across the many races such as NASCAR, GR Cup, NHRA & Formula Drift.